For Planners
Three answers and a courtesy
hold on your date. The rest is already handled.
The date, the audience, and the number you are trying to move. That is the whole inquiry. Everything below is what your AV team, your finance team and your boss will ask you for, in one place.
You get CHRISTOPH, not an assistant.Most inquiries answered the same day.
Before the Date
The work starts long before he walks out. And it is on him, not you.
Five things happen between the signed contract and the day, without you chasing any of them.
The call
45 to 60 minutes, on the calendar early. He asks about your event, your attendees, your theme, and the outcome behind the outcome your boss actually wants. Customizing is the system, not a favor you have to request.
The interviews
CHRISTOPH talks to your people directly before the date. The top 5%, the bottom 5%, and a slice from the middle. Not a survey somebody forwards. Actual conversations, which is why the room recognizes itself when he opens.
Your outline
You see the shape of the talk before the day, built around your numbers and your language, not a generic deck with your logo dropped on slide one. No planner should meet the content at the same time the audience does.
Promo you can use
Headshots, bio versions, a session description written for your program, and a short video you can send to registrants. Delivered in the format your marketing team asked for.
A reply that comes back
Questions between now and the date go straight to CHRISTOPH. Most answers come the same day, including weekends. The week of your event is the worst possible time to be waiting on a speaker.
None of this is an upgrade or an add-on.It is what booking him includes.
Working With Bureaus
This is a relationship business. Let us keep it that way.
A good bureau makes an event better. CHRISTOPH is glad to work through yours.
Trust your bureau. Then ask for CHRISTOPH by name.
Already working with a bureau? Keep working with them, and tell us who. They know your audience, they have watched these speakers work, and they are on your side. That judgment is worth more than any speaker's opinion of himself.
If they suggest someone else, take their advice. And if you want CHRISTOPH in the running, say his name. Any bureau can book him, and he would rather earn the spot next to their recommendations than around them.
No bureau yet? Reach out directly. Happy to help either way.
Veteran bureau agent or the first timer who drew the short straw at the committee meeting. Same welcome, same answers, same day.
Before You Book
The answers before the answers. Forward this Ask anything.
Fit, dates and money, in plain language. The agreement spells out the same terms in full.
Before you commit
What your finance team will ask
Fees and Formats
Pick the format first. The number follows from there.
Three shapes, and what changes the price inside each one.
The keynote
60 minutes. The thesis, the architecture, and the Non-Negotiable Habit before they leave the room.
The deep dive
Two hours to a half day. Same spine, more reps, small-group work, and time for the hard conversation to be practiced properly.
Multi-day
Where the room is doing the work across sessions. Built from a decade of running rooms this way, not adapted from an hour.
The fee moves with format, travel, whether the session is in person or virtual, and whether you want the Benchmark Reveal, book copies, a signing, or extended time with your people. A regional association meeting and a corporate general session are different budgets, and both are welcome here. Nonprofits and associations, say so in the inquiry and you will be quoted accordingly. Ask and you get a number, usually the same day. No quote takes a week.
How Booking Works
No mystery, no back and forth. Five steps to a confirmed date.
So you know exactly what happens next, and what your finance team will need.
The ask
You send the date, the audience, and the number you are trying to move. Most inquiries get an answer the same day.
The quote
You get a written quote and an agreement covering fee, travel, format and what your organization is licensed to use.
The hold
A courtesy hold is free while you decide between speakers. The date confirms when the signed agreement and the deposit are both in.
The build
The pre-event call goes on the calendar, your outline is written, and your promo assets are sent.
The balance
The remaining balance is due before the event date, on the schedule set in your agreement.
These are the standard terms in plain language. Your signed agreement is the version that governs.
Hold a Date
Pick a date. Text me. Get an answer. No forms, no phone tag.
Once You Are Booked
Everything your team needs, in one place. Forward this Forward this part.
The pre-work, the AV list, the day itself, and what happens after.
What he needs from you
What your AV team will ask
On the day
After the event
The Pre-Work
He talks to your people before he talks about them. Every single time.
Once the date is confirmed, CHRISTOPH interviews a cross section of the room. Not a survey somebody forwards. Actual conversations.
The top
What your best people do that nobody has written down, and what they think everyone else is missing.
The middle
The largest group and the one that decides whether anything you launch survives the quarter.
The bottom
Where it actually breaks down, in their words, without a manager in the room.
Associations and nonprofits: a simple 17% cross section covers it.
This is why the room does not feel like a keynote that has been given somewhere else.Because it has not.
What He Needs From You
Six things, and none of them are urgent. Send them when you have them.
The shorter this list is, the better your event runs. It is short on purpose.
- Who is in the room. Roles, seniority, and roughly how many. A room of owners and a room of frontline managers get different examples.
- The number you are trying to move. Retention, launch velocity, quota attainment, safety incidents. Whatever the year is actually being judged on.
- What has already been said to them. The theme, the initiative, the thing leadership has been repeating. He will build on it rather than contradict it.
- Your run of show. Where he sits in the day, who is before him, and what the room will have just been through.
- One person to talk to. Ideally someone who knows what leadership is worried about, not only the logistics.
- A count for the extras. Only if you want books, a signing, or extended time with your people.
That is the whole ask. Everything else is his job.
On the Day
Everything you are going to be asked on event day. Forward this Answered here first.
Forward this section to whoever runs your day. Production, hospitality, and the person holding the run of show will all find their answer here.